Frank Sandoval
About Frank

Web Developer & Technical Leader

Building pragmatic web solutions for businesses since 2005. As CTO & Co-Founder of DirectDental and founder of F2 Web Services, I help companies create digital products that work.

What I Do

Building Solutions That Drive Results

I partner with businesses to build web solutions that deliver, not just look good in portfolios.

Full-Stack Development

Expert in React, Next.js, Ruby on Rails, and modern web technologies

Client Partnership

Direct collaboration with founders and business leaders

Technical Strategy

Helping businesses make smart technology decisions

Performance Focus

Building fast, scalable solutions that drive results

My Approach

Right Tool, Clear Communication

I've been building websites and web applications since 2005, starting with WordPress and evolving with the web. I've led technology teams, built SaaS platforms, and worked with everyone from local businesses in Southern California to companies nationwide.

My philosophy is simple: use the right tool for the job, communicate clearly, and focus on what actually moves the needle for your business. No unnecessary complexity, no chasing trends for the sake of it.

These days, I primarily build with React, Next.js, and Ruby on Rails, but I'm platform-agnostic. What matters is solving your problem effectively.

The Journey

2007-2014

Early Career

Freelance development, built 500+ WordPress sites, led IT at Catalyst Analytics

2015-2018

F2 Web Services

Founded F2, scaled from local to national clients across healthcare, legal, and hospitality

2018-Present

DirectDental

CTO & Co-Founder, building cloud-based staffing platform for dental industry