Start with the problem. Build what will help.
F2 can assess where AI is useful, build the solution, and connect it to the software and data already in use. Web development, Google Ads, and analytics are available when they are part of getting the result.
15 focused capabilities
Looking for something specific?
Decide where AI is worth using.
Start with the business case, workflow, data, and tradeoffs. Leave with a clear plan and an honest view of what AI will not solve.
Put the right solution into production.
AI workflows, websites, applications, APIs, mobile products, and custom software delivered in focused releases.
AI Development & Integration
AI workflows and product features connected to existing systems
Web Development
Websites and applications built for performance and maintainability
Software Development
Custom software designed around the business need
Mobile App Development
Native iOS, Android, and React Native
E-commerce Development
Shopify and custom headless commerce
API Development
Custom APIs and integrations
MVP Development
Build and test the first releasable product
Bring in demand and understand what works.
Google Ads, analytics, tracking, hosting, performance, migrations, and continuing support for production systems.
Website Hosting
Managed WordPress and custom hosting
Performance Optimization
Speed and Core Web Vitals tuning
Website Migrations
Platform migration services
Google Ads Management
Campaigns, landing pages, and conversion measurement
Analytics & Tracking
GA4, GTM, and conversion measurement
Maintenance & Support
Ongoing development, maintenance, and support
Questions before the first conversation.
What is the AI Readiness Assessment?
A fixed-fee engagement lasting two to three weeks that identifies where AI could reduce costs, save time, or lower risk. You receive a prioritized list of three to five opportunities, an implementation plan, and an honest assessment of where AI will not help.
Do I have to use AI to work with you?
No. F2 also handles web development, custom software, Google Ads, analytics, hosting, performance, migrations, and ongoing support. The recommendation follows the business problem.
Do you ever consider equity?
Most engagements use standard fees. In select cases, Frank may consider a fee-and-equity structure. This is discussed separately and is not the default.
What kinds of businesses do you work with?
Primarily growing businesses and founders that need senior technical judgment plus hands-on implementation. F2 works best when one experienced partner can meaningfully improve how the company builds, operates, acquires customers, or measures results.
Where are you located?
Based in Riverside County, California. Clients are across the United States. Work is done remotely with occasional travel for the engagements that benefit from in-person time.
Do you provide ongoing support after a project ships?
Yes. Many engagements continue into a monthly arrangement for maintenance, iteration, and ongoing AI integration work. The exact structure depends on what needs attention after launch.
Long relationships are the best proof.
Clients stay because the advice is direct, the work ships, and there is someone accountable when priorities change.
“Frank has gotten me to the top of the heap in Google Local for my keywords in a competitive market. … Frank has had my back for 10 years now and I have no desire to work with anyone else.”
Carey O'Rielly, DDS
Long-term search and web client
“Frank has always thought outside the box on ways to innovate across platforms to maximize customer engagement. … A developer that effectively communicates is so important to us.”
Robert Reynolds
VP, Technology & Business Development, Glutto
“I have worked with Frank and his team for almost two years now. It is unbelievable the things they can accomplish for me. Even when I approach ideas cautiously, Frank has the mindset that anything can be done.”
Courtney S.
Ecommerce founder