Getting Indexed by AI Assistants: What Actually Matters (and What's Hype)
AI search is changing how people find businesses. But there's no magic 'submit to all LLMs' button. Here's what actually matters for AI discoverability—and what's just hype.
Why Your Web Project Kickoff Is More Important Than Your Tech Stack
The first meeting you have about your web project will do more to determine the outcome than your choice of framework or template. Here's how to run a kickoff that sets you up for success instead of scope creep.
How to Know If Your Web Developer Is Wasting Your Money
Most business owners blindly trust their web person to track results and optimize for conversions. Here are the questions that will reveal if they actually know what they're doing—or if you're paying for expensive guesswork.
Do You Know Your Cost Per Acquisition? (Most Business Owners Don't)
Ask any business owner what they spend to acquire a customer. Most can't answer. Some will guess. Either way, they're flying blind—and it's costing them thousands every month.
Why I Stopped Recommending WordPress for Business Websites
After years of building WordPress sites, I've made the switch to Next.js. Here's why the 'easy editing' promise of WordPress rarely matched reality, and why Next.js is a better choice for most business websites.
Welcome to Our New Website
We've redesigned our website with a fresh look and better performance. Here's what's new and what's coming next to our blog.