Building a Modern Dental Staffing Platform
Co-founded with Direct Dental Staffing, DirectDental gives practices and dental professionals a shared online platform alongside the concierge staffing agency.
F2 worked directly on the product design, development, and launch of DirectDental.com, then stayed involved as the platform and its operating needs evolved.
Direct Dental Staffing's team still works alongside the platform: recruiting specialists screen applicants, coordinate interviews, and support practices with market guidance, giving clients both tech efficiency and human expertise.
Market
Nationwide
Connected model
Platform + staffing
Launch year
2019
Product, distribution, and operating workflows
Platform Development
Built the product workflows that connect dental practices with dental professionals.
- Job matching
- Applicant tracking
- Resume database
Job Distribution
Built distribution workflows that publish listings through DirectDental and its connected channels.
- Distribution workflow
- Channel reporting
- Applicant context
User Experience
Created employer and job-seeker flows for desktop and mobile use.
- Mobile-first design
- Quick apply flow
- Employer dashboard
Designed for Both Sides
For Dental Professionals
Access to dental roles for assistants, hygienists, dentists, specialists, and front office staff.
For Dental Practices
Post once and distribute listings through DirectDental's connected channels while keeping hiring activity in one workflow.
Connected Workflows
Pairs the platform with Direct Dental Staffing's concierge services so practices can use software and hands-on staffing support together.
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