A long-running content and discovery platform
Glutto organizes restaurant reviews, dish coverage, and curated guides so readers can find useful food information by place and topic.
F2 worked across the platform, content model, search visibility, analytics, and recurring product decisions as Glutto expanded beyond its original San Diego coverage.
What started as a San Diego food guide has expanded into partnerships with major brands and venues, including the San Diego Padres and MLB. Long-term collaboration created momentum for bigger ideas.
Curated food guides and restaurant discovery
Product, content, search, and measurement
Discovery Platform
Built an intuitive experience for discovering restaurants, dishes, and culinary events across cities.
- Restaurant database
- Location-based search
- Dish discovery
Content Strategy
Designed a flexible content system for reviews, curated guides, and sponsored features.
- Editorial workflow
- Curated collections
- Sponsored content
Search & Growth
Supported search discovery and recurring audience work with structured content, email, and analytics.
- SEO optimization
- Email automation
- Analytics dashboard
Platform Highlights
Restaurant Discovery
Rich detail pages highlight menus, photography, and insider tips so readers know exactly what to order.
Curated Guides
Modular guide templates power themed collections, from neighborhood crawls to stadium food tours.
Search Optimization
Structured data, technical search work, and editorial planning made the content easier to discover and maintain.
“Frank has always thought outside the box on ways to innovate across platforms to maximize customer engagement. … A developer that effectively communicates is so important to us.”
Robert Reynolds
VP, Technology & Business Development, Glutto
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